What makes BRI tick?

In past weeks I’ve explained how our company came to be and why you should care about our future. This week I would like dig a bit deeper and ask the more philosophical question: why does BRI exist; i.e., what is the purpose and meaning behind what we do? Sure we produce great feed additive products that help chickens grow bigger (Versayme) and innovative enzymes that help producers process poultry feathers (Valkerase), and we are proud of those achievements. But that is just one aspect of our company. Actually, the real value we create as a company is in the relationships and partnerships we’ve developed over the years. I’ve always said that starting and growing a business is hard, probably one of the hardest things a person can do in his or her lifetime, but the people you meet along the way really make it worthwhile. In addition to the great people we have recruited to the BRI team over the years, we also treasure the opportunity to continue working with our long-term partners such as NC State University, Natural Nutrients and Novus International, as well as our key suppliers in Asia.

Our focus on cooperative relationships carries over into another important aspect of our company, and that is partnering with community and non-profit groups. Through support of local organizations like the Inter-faith Food Shuttle to help redistribute perishable food in the Raleigh, NC area and the Triangle Chapter of the NC Association of Asian-American Professionals, a leadership and networking group for young professionals in North Carolina, we demonstrate our commitment to improve the lives of those around us. And reaching out further, our support of the Tzu-chi Foundation helps with relief efforts around the world in areas impacted by natural disasters or facing urgent medical needs. We also continue to be active corporate sponsors of various industry groups such as the Carolina Feed Industry Association, the Poultry Science Association, and the World’s Poultry Science Association.

Because our products have the greatest impact in emerging countries that are significantly increasing their livestock production, we spend a lot of time thinking about sustainability, both from the standpoint of economic viability and environmental impact. Our products not only help save money, we also help producers grow healthy, sustainable chickens with lower environmental impact (i.e., the “Big Green Chickens” principle). We are fortunate to count Novus International as one of our key distribution partners, as they have maintained a leadership position in corporate sustainability for many years. Please contact us and let us know how BRI can make a difference in your corner of the world, either directly, through improved animal nutrition, or indirectly, through supporting causes that are important to you.